Everton have an ambitious plan and the football world is now taking notice.
From rival club legends to pundits and the football supporting masses on social media, Everton is the name on everyone’s lips.
The swift efficiency in our June dealings has caught most by surprise and earned us begrudging kudos and respect across the board.
Stage one of the Farhad Moshiri project of Summer 2017 complete. The perception is changing, slowly but surely.
We have spent big and we have spent well.
Jordan Pickford and Davy Klaassen are not global superstars but significantly improve Ronald Koeman’s squad. They are young, signed early and cost a fortune. Their arrivals show a seismic shift at the football club.
Sandro Ramirez will be the new Everton No 9 while Michael Keane will play in the heart of defence.
This level of spending, at this rate, has not been seen by an entire generation of Evertonians. This is different and football lovers across the country are doing a serious double take as a club, banished from the top table for too long, continues to splash the cash in a bid to gatecrash that exclusive top four party.
We have made a huge statement with this year’s transfer window still in it’s infancy.
The signings are a warning to the Premier League. We are on our way back. The shackles are off; Moshiri’s money the weapon to smash the glass ceiling.
Everton are the team to watch out for. We mean business. That’s the narrative of this window so far.
Liverpool icon Robbie Fowler claims we have made the rest of the Premier League look stupid while opposition fans have looked on with a degree of envy, impatiently waiting for their own clubs to act with such intent. How Everton have set about turning the tables this summer.
Fowler said in his Daily Mirror column: ‘Everton fans probably won’t accept praise from me, but I have to hold my hands up. They have done well.
‘I believe the way they have gone about their business at Goodison has caught all the rest of the big clubs napping.
‘As much as it pains me to say it, they have strengthened their squad well and can improve next season.’
These comments are particularly pertinent from Fowler. In the past, no Liverpool player, past or present, has really felt the need to talk about Everton, for we are supposedly not on their radar. They don’t care about us. Though now they are noticing and even talking in frank, glowing terms.
What is most exciting from a blue point of view is that this is just the start. There is more to come. The club have so far carried out this season’s plan productively and meticulously.
Compare this summer so far to last year’s entire transfer window. On Deadline Day, Enner Valencia arrived on loan to little fanfare and the feeling among fans was flat. Had things really changed? Was this really a brave new era? It certainly didn’t feel like it.
However, fast forward ten months and there is already great positivity, excitement and confidence.
Early business was essential and will aid us at the start of the season as we contend with the toughest opening fixtures. Fans are impressed by Everton’s work so far and can start the season with a bounce, full of optimism.
At the end of August, two of our major signings will have already enjoyed two months at Goodison and should be settled and firing on all cylinders.
It makes a nice change.
In the past, Everton’s business has gone under the radar while we have pessimistically waited for the club to finally click into action.
Whether we are pushing for Europe, beating the big boys or making signings, we often aren’t talked about, trailing behind the coverage of Chelsea, Arsenal, United, City, Liverpool and Tottenham.
Now, we are at the forefront of much of the pre-season chat. People are expectant. They are interested to see what Everton can do in the transfer market and league table. With that comes added pressure. Pressure the club needs to push on and return to the top.
Everton are making waves. We’re being talked about. Get used to it.