Training 728x90In the latest Everton Business Matters podcast, Rodger Armstrong, The Esk and John Blain return to discuss Everton’s communications in detail.

They identify key stakeholder groups, define a strategy and structure whilst calling for a greater engagement from the club’s hierarchy.

You can listen to the podcast below or search for The Blue Room on iTunes.

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2 COMMENTS

  1. Another interesting podcast on a massively important and crucial subject of how to structure and improve all levels of communication about and from the football club.

    The discussion highlighted the almost, no definite, desperate need for a change in internal club infrastructure in order to organise a hierarchal chain for the effective and timely release of information with regards to all aspects of club business.

    As was spoken about, the securing of a £60m three-year line of credit with the worlds biggest bank from a massively and rapidly expanding football market should have had a far bigger impact than it received.

    It was good that the Echo ran the story, but it begs the question as to why such a hugely significant and ground-breaking financial initiative was not released by the club through the major financial media e.g. The Financial Times ?

    The almost under-the-radar nature of this news is indicative and indeed symptomatic of an at best dysfunctional communication operation and at worst a non-existent one.

    It suggests that much of the ‘plucky little Everton’ thinking may still be far too prevalent and as was discussed, the appointment of a Chief Engagement Officer to build a new communication team and properly structure the responsibility for and ways that Everton news and information is disseminated now needs to quickly rise to the top of the “to do” list.

    And right now, the immediate need for structure of news releasing and clarity of communication is vital given the impending departure of Lukaku and potentially Barkley too.

    The manner in which Everton conduct and communicate these matters, balanced by news of further player acquisitions to offset their departures will be vital in maintaining the current ‘feel good’ factor generated by Pickford, Klaassen, Ramirez, Keane and Onyekuru.

    Whilst losing Lukaku and possibly Barkley will be seen largely as huge negatives, Everton need to ensure that the new signings in the pipeline are announced in a massively positive manner.

    Here’s to the next edition, these are fascinating listens.

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