By Dave Downie

Everton Football Club has expanded its partnership with official retail partner Fanatics.

The long term deal sees the club positioned alongside some of the world’s largest and esteemed sporting organisations, with fanatics being a key partner to the NFL, NBA and the Ryder Cup as well as some of the world’s biggest football club’s such as Real Madrid.

The deal will see Fanatics continue to operate in both Liverpool based stores, Everton One and Every Two as well as the club’s online store.

Sasha Ryazantsev, Chief Finance and Commercial Officer at Everton said: “Fanatics is the global leader in sports merchandise and we’re delighted to expand our partnership with them.

“The deal also supports our longer-term plan for our retail operation, including extensive work on planning for the move to Bramley Moore Dock.

“Thanks to this agreement, Fanatics will continue to deliver and grow Everton’s global retail operation regionally, nationally and internationally.

“Our fans can look forward to an even wider range of club merchandise, no matter where they are in the world.”

Following the news that Everton have announced an expansion to its retail partnership with Fanatics, Dave Downie spoke to Everton’s Commercial Director Alan McTavish, Chief Finance Officer Sasha Ryazantsev and head of Partnerships at Fanatics Danny Downs all about the new deal.

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