The Esk: Everton are upping the ante, but a PR strategy must follow
By The Esk
Following the recent podcast on “Everton Business Matters” we received a lot of feedback, including the segment on our PR and media relationships. There’s a recognition we...
The Esk: What does FFP mean for Everton’s transfer strategy?
By The Esk
It’s approaching the end of the season and for most fans the close season stretches ahead with a minimum of 2 months without competitive football.
The void can...
The Esk: What does Moshiri’s Liver Building mean for Everton?
By The Esk
This morning the news was confirmed that Farhad Moshiri, Everton’s major shareholder had jointly acquired the iconic Royal Liver Building with Luxembourg based Corestate.
Corestate is a real...
The Esk: New stadium won’t hinder on-field progression
By The Esk
I was asked an interesting question on Twitter in comparing the Arsenal Emirates stadium financing to the proposed financing of Bramley Moore.
It’s widely thought that the stadium...
The Esk: Lukaku’s rebellion is part of a bigger picture
By The Esk
So in the end the villain of the piece turns out to be the potential saviour, articulating the thoughts of many fans with good grace, intelligence...
The Esk: Time to match the ambition of the fans
By The Esk
There are decisions being made in the corridors of power at Goodison that will determine not only our short term futures but the prospects of our future...
PODCAST SPECIAL: A Year with Moshiri
This week marks one year since Farhad Moshiri invested in Everton Football Club. In a special podcast, Matt Jones, The Esk and Dave Downie take a comprehensive look at...
The Esk: Usmanov and Everton, will it happen?
By The Esk
In the last few days, I joined the excellent people at www.futbolgrad.com to discuss Everton’s ownership, Moshiri, and in particular the potential involvement of Usmanov. We discussed...
After investing in Everton, what is Alisher Usmanov’s next move?
Alisher Usmanov was the name on every Everton fan's lips a little under a week into the new year.
USM Holdings, the company part-owned by the Russian billionaire and Arsenal...
The Esk: Everton’s financial strategy paying dividends
For many fans, trading players for profit seems to be frowned upon, or at least considered a questionable strategy for football clubs to engage in. The idea of being...
